Sale of Valeo Foods’ YR brand to Primeline

Our client, Valeo Foods, has sold the YR brand to Primeline Logistics for an undisclosed consideration. YR is an iconic, heritage Irish brand in the brown sauce market with a strong reputation and great consumer awareness.

The disposal is in line with the Competition and Consumer Protection Commission’s requirements following Valeo Foods’ acquisition of Robert Roberts from DCC plc earlier this year.

YR sauce           Primeline logistics          Valeo-Foods