Sale of Valeo Foods’ brand YR to Primeline


Our client, Valeo Foods, has sold the YR brand to Primeline Logistics for an undisclosed consideration. YR is an iconic, heritage Irish brand in the brown sauce market with a strong reputation and great consumer awareness.

The disposal is in line with the Competition and Consumer Protection Commission’s requirements following Valeo Foods’ acquisition of Robert Roberts from DCC plc earlier this year.

YR Primeline Logistics