Our client, Vendis Capital, today announced the sale of their stake in Yarrah Organic Petfood B.V. , the European market leader in organic pet food, to AAC Capital, a leading Benelux mid-market buyout firm. The management team of Yarrah, led by CEO Bas van Tongeren, will invest alongside AAC.
Yarrah is the leading organic pet food brand in Europe with a complete range of organic products for cats and dogs. There is a trend towards pet owners feeding their cats and dogs organic food, driven by consumers who are becoming increasingly conscious of their own health and nutrition. Yarrah is ideally positioned to leverage on this trend as the European market leader in the organic pet food niche. Since Yarrah was founded in 1992, the company expanded its footprint beyond the Netherlands and currently serves health conscious pet owners in its core markets Germany, France and the Netherlands.
Bas van Tongeren, CEO Yarrah, says: “We are proud of the partnership with Vendis, through which we have successfully grown further in the organic market, and laid the foundation for our ambitions into pet specialty. In AAC we have found the perfect partner to support us in the next leg of our journey. The partnership with AAC will allow us to expand into upcoming organic markets and accelerate our expansion in the pet retail channel.”