Sale of Mr Mallo to the Carly Versele family


On 6th August 2019, it was announced that our client, Perwyn, has entered into a binding agreement in relation to the sale of Mr. Mallo to the entrepreneurial family Carly Versele, together with the management team and Chris de Wolf.

Headquartered in Wetteren (Belgium), Mr. Mallo is the leading private label marshmallow manufacturer in Europe. With over €33m of sales in 2018 and producing more than 14,500 tonnes of marshmallow products each year, it is the only “one-stop-shop” supplier for private label marshmallows, with a comprehensive portfolio of standard, seasonal and specialty products sold into the largest retailers, distributers and B2B partners across Europe and also internationally in 55 countries. Under Perwyn’s ownership, the Company achieved scale by acquiring two complementary marshmallow businesses in Spain and Belgium, respectively.

The agreement was signed on 25th July and is expected to complete before the end of August.

Mr Mallo Carly Versele family