Sale of Monviso to Cerea Capital


On Friday 19th January, our client, PM & Partners, announced the sale of the Italian manufacturer of bakery products Monviso, to Cerea Capital, the French private equity investor.
Monviso is a leading Italian manufacturer of bread alternatives including rusks, crispbread, breadsticks and pastry with an increasing focus on health and wellness (eg gluten-free, low-salt, no added sugar, palm-oil free). Products are sold under the premium Monviso brand and heritage Tonon brand as well as private label and third party brands to the major multiples in Italy and through the HoReCa and B2B channels. Over 1/3rd of sales are generated though exports predominantly in Europe, the US, China and Australia.

Manfredi Cusmano, CEO of Monviso, commented: “We are looking forward to this new partnership with an actor specialized in agrobusiness. It will allow us to consolidate our position in Italy and in Europe, while supporting our policy of innovation and presence in exports”.

Stamford Partners acted as financial advisor to PM partners on this transaction.

Monviso Cerea Capital