Kiddylicious acquired by Lotus Bakeries


On 26th July 2018, Lotus Bakeries (“Lotus”) announced the acquisition of our client, Kiddylicious, the innovative British food company that creates delicious, nutritious, portion-controlled snacks and meals for growing babies, toddlers and pre-schoolers.

Founded by Sally Preston in 2009, Kiddylicious is the fastest growing brand in the UK baby food market and has become a must-stock brand for all major retailers. Kiddylicious has made its first successful steps as an international brand and is now already sold in multiple countries worldwide.

Kiddylicious represents an excellent strategic fit with the Natural Foods business unit of Lotus created after its acquisition of the Nākd, TREK, BEAR and Urban Fruit brands in 2015.

Following the transaction, Sally Preston (Managing Director) and Neil Mather (Commercial Director) will continue to run the business from its office in Amersham, Buckinghamshire.

We are delighted and proud to have been able to help yet another great young British food brand find the right home with a strategic partner which shares its innovative culture and which has the capability to support Kiddylicious on the next stage of its journey in domestic and international markets.

Kiddylicious Lotus Bakeries