Sale of Belazu Ingredient Company to William Jackson Food Group


On 27th November 2018, the William Jackson Food Group announced the acquisition of our client, Belazu Ingredient Company (“Belazu”) from George Bennell, Adam Wells, Charlie Hodges and other members of the management team.

Headquartered in London, Belazu employs around 160 people and supplies fine dining restaurants, casual dining chains, major retailers and leading UK food manufacturers with premium, authentic Mediterranean ingredients and snacks under the Belazu brand, including olives, antipasti, pastes, oils, vinegars and nuts.

Norman Soutar, Chief Executive of the William Jackson Food Group, said: “We are a sixth generation family business and delighted to be welcoming Belazu, a business we have admired for many years, to the family. We’ve been looking to enter the fast-growing premium segment of the foodservice channel and believe this acquisition, in addition to our purchase of Wellocks earlier in the year, has really exciting potential for the future. We’re very much looking forward to working with the Belazu team and helping them become an even stronger and innovative multi-sector business.”

Adam Wells, Managing Director of Belazu, added: “This is a really exciting development in our story; we’re thrilled to be joining a food group with such heritage and a long-term view, and which shares our values. Crucially it’s business as usual for our colleagues, customers and suppliers with the backing and experience of WJFG.”

George Bennell, Adam Wells and Charlie Hodges will continue to run the business.

Belazu William Jackson