Sale of Bama


On 13th August, 2018 our client, S.C. Johnson & Son announced that it had entered into an agreement to sell Bama, its specialty line of shoe care and shoe accessory products, to Serafin Group, a diversified industrial group based in Munich, Germany.

Headquartered in Mosbach, Germany and founded over 100 years ago, Bama is an established leader in the European specialty shoe retail market, offering shoe care, insoles, and shoe accessory products across Europe.

No financial details were disclosed.

The transaction is expected to be completed during the third quarter of 2018.

Bama Serafin Group