Our client, Natural Balance Foods (“NBF”), the pioneering British wholefood company revolutionising mainstream snacking with its Nākd and Trek brands, has announced that it has entered into a long term strategic partnership with Lotus Bakeries (“Lotus”) through the sale of a 67% stake held by external investors. Lotus, headquartered in Belgium, focuses on producing authentic sweet snacking specialities, and sells products in over 40 countries.
NBF was founded in 2004 by Californian brothers Jamie and Greg Combs. The company has grown sales threefold over the last three years, primarily driven by an explosive demand for its all-natural products across the UK’s major supermarkets, as well as 26 countries internationally, as increasingly health-conscious consumers gravitate towards healthy and tasty snacking solutions.
The partnership will allow NBF to benefit from the international sales presence of Lotus, alongside their experience in developing and internationalising brands, in order to bring wholefood snacking alternatives to more people in more places more quickly, whilst supporting NBF’s commitment to the principles of its company, brands and products.