Flamingo Horticulture acquires Butters Group


On 18 September, our client, Flamingo Horticulture Group (“Flamingo”), a portfolio company of Sun European Partners, acquired Butters Group, a leading UK-based supplier of indoor and outdoor plants and flowers for an undisclosed consideration.

The Butters Group has an operation in Spalding, Lincolnshire with over 300 staff working across their flower, plant and nursery divisions. Butters has operated highly successfully in both the UK retail and home delivery markets developing strong partnerships with major high street supermarkets and DIY outlets such as Marks & Spencer, J Sainsbury, Waitrose, ASDA, Wilko and B&Q.

As a major supplier into the UK retail market the acquisition by Flamingo offers the perfect opportunity to consolidate areas of knowledge and expertise and build on the strong commercial relationships that exist in both businesses. David Brown, Managing Director of Flamingo Flowers Ltd, stated “we are extremely excited by this acquisition. We believe it is a complementary fit to our existing Horticulture businesses and will allow us take another step forward in growing the Flamingo Horticulture group as a whole”.

Butters Group Flamingo Horticulture Group