Colgate-Palmolive disposal of Genie & Scel-O-frais


Our client, Colgate-Palmolive, has sold the Génie and Scel-O-Frais brands to Bolton Group for an undisclosed consideration. Génie and Scel-O-Frais are heritage French household brands with strong reputation and consumer awareness in the hand-wash laundry detergents and plastic film segments respectively.

The disposals are in line with Colgate-Palmolive’s strategy to focus on its core strategic brands and product portfolio.

Genie & Scel-o-frais Bolton Group