On 14th January, our client Pasta Evangelists, a UK-based specialist in D2C fresh, artisan pasta and sauces, was acquired by Barilla, the world’s leading pasta company.
Founded in 2016, Pasta Evangelists has grown very quickly since its inception thanks to its disruptive ‘omnichannel’ approach, supplying consumers directly via its own website and dark kitchens, as well as serving retailers across the UK. The business saw its sales increase by more than 300% in 2020, having sold in excess of 1 million portions of pasta during the year, up from 200 portions in 2016.
The acquisition by Barilla will enable the company to further accelerate its growth in the UK and in the future internationally, to become a global leader in fresh pasta and sauces.
Alessandro Savelli (founder of Pasta Evangelists) commented: “We are hugely proud to be partnering with Barilla, an iconic, family-owned business. With Barilla’s support, we look forward to taking Pasta Evangelists to the next level, including through internationalisation and scaling up our production whilst staying true to our core values: freshness, craftsmanship and italianità, or Italianness. As an entrepreneur, and as an Italian, for me this is a dream come true”
“The Covid-19 crisis – stressed Gianluca Di Tondo, Barilla Group CMO – has changed consumer behaviour, the way people work, and the way products are distributed. The consumer demand for freshly made, premium food is growing, as well as the boom in e-commerce and subscription-based consumer products. We are excited to expand our Family with a brand that underlines these major trends. The UK is at the forefront of both.”