On 15th October, it was announced that Wessanen and the shareholders of Little Lunch have signed an agreement for the purchase of 100% of the business, subject to agreement of the Bundeskartellamt (German Cartel Office).
Founded in 2014, Little Lunch has developed into the market leader in the German market for organic soup. Over the years, the range has grown and now also includes meal makers and sauces. All products are 100% organic and are made without added sugar, aromas, colourants or preservatives. The brand is widely distributed across the German Grocery Market and is very successful in the online channel.
Organic and vegetarian meals are a core category for Wessanen and Germany as the biggest organic market in Europe is of strategic importance.
Daniel and Dennis Gibisch (Founders of Little Lunch) commented: “We have built up Little Lunch with a lot of love and passion and made it a success in Germany. Among all possible partners we looked at we found the fit with Wessanen the strongest. We are excited about the new opportunities that will come out of working together with such a strong partner at our side.”