Premier Foods sale of the Irish Brands

Hot on the heels of the sale of Brookes Avana, our client, Premier Foods, confirmed the sale of its four Irish Brands comprising Chivers, Gateaux, McDonnells and the Erin licence to The Boyne Valley Group for a gross cash consideration of €41.4 million. This sale underlines Premier’s determination to focus on its power brands to help restore profitable growth quickly.

In addition, Premier Foods and The Boyne Valley Group have entered into manufacturing agreements within which Premier Foods will continue to manufacture the Irish Brands for three years.