Innocent and Coca-Cola agree deal for further investment
Many congratulations to our clients, the founders of Innocent, for the sale of the bulk of their remaining stake to Coca-Cola, announced in February 2013. The sale represented the final stage of a journey which began in 2009 when Coca-Cola made a minority investment into the company. Since then Innocent has continued to flourish with Coca-Cola’s support – in particular making a successful entry into the juice category – whilst staying true to its core founding principles.
We are delighted to have been able to help a brand of such strong underlying qualities and one of the great recent successes in UK food & drink.